We are the production partner for OLIPOP. We create custom colors for aluminum printing and package design including new flavors, trays, wraps and cartons.

Digital / Film / Limited Edition Bottle

If you’ve seen one liquor store gift pack you’ve seen ‘em all. You know the drill – a shiny box with a bottle of booze and some booze-adjacent accessories inside. But Basil Hayden’s looks like a gift to begin with. And as a bourbon that asks you to “Bring Something More to the Table,” a more surprising approach was called for. So Preacher partnered with Wildsam Field Guides, a travel book series made for the uncommonly curious, to create their first-ever set of conversation guides. Titled “Points of Interest,” these four guides (1 national, 3 regional) are filled to the brim with intriguing facts and engaging stories that invite people to uncork the bottle, unfold the guide and enjoy their evening.

Art Directors: Kellyn Blount, J.J. Kraft
Copywriters: WildSam
Designers: Nate James
Production Design & Print Production: Tamara Stoddard

Brand Campaign / Digital / Illustration / OOH / Strategy

How does New York City's preeminent real estate platform expand its audience and site traffic? By encouraging wandering eyes.

StreetEasy has long been transforming the exhaustingly archaic NYC apartment search to a more modern model—one built on legitimate listings and expert guidance. When StreetEasy approached Preacher for outside perspective, the challenge was clear: how do we establish StreetEasy not just as a place searchers go, but as their inspiring go-to?

What resulted was a city-takeover that injected thrill and excitement back into the search journey—all underpinned by StreetEasy's reassuring reliability. With alluring headlines and pulp-noir illustrations created by New York artist Sam Spratt, the campaign re-romanticized the idea of living in the city, opening people’s eyes to the amenity-based fantasies living behind closed doors and encouraging them to sneak a peek.

Art Directors: Nick Troop
Copywriters: Maxx Delaney
Designer: Anna McCaleb
Production Design: Tamara Stoddard, Jenna Krackenberger

Knob Creek wanted to turn “This Creek Runs Full” into an experience that would immerse our bourbon drinker in our carefully crafted brand world. We created Whiskey and Eggs, a roadshow of hard-earned flavor. Partnering with Big Green Egg, we brought a taste of Clermont, Kentucky to top culinary festivals around the country. Our custom footprint designed with Kartwheel Craftsmanship combined the visual language of the campaign with educational elements from the distillery in a rich indoor/outdoor smokehouse, setting itself apart from the sea of white festival tents. The menu was assembled by some of our culinary heroes, and the custom food and drink pairings elevated Knob Creek’s flavor at every turn. The result? A lot of happy guests, clean plates and empty glasses.

Art Direction: Jimmie Blount
Copywriting: Joe Hartly
Designer: Daniel Seong
Production Design: Jenna Krackenberger, Tamara Stoddard

With the release of its networking platform BumbleBizz, Bumble has set out to become much more than a dating app. Now users would be able not only to find romantic connections but business connections, mentors and investors. Just like in dating, Bumble is focused on creating a safe, spontaneous and social professional space. And given the on-going sexism and less-than-ideal treatment of women in the workplace, we set out to make a statement in our marketing that was modern, topical and supportive. To spread the word about this groundbreaking move into a new sector, we launched a massive national OOH campaign "Now We're In Business"—which included billboards, subway takeovers, airport takeovers and more.

Art Direction: Josh Stoltz
Copywriting: Joe Shaner
Designer: Anna McCaleb
Production Design: Jenna Krackenberger, Tamara Stoddard

More than any other entertainment brand, Netflix has created an immense library of content that reflect just how diverse and curious its almost 140-million-strong member base truly is. In the face of stories about bingeing and isolation, the brand wasn't getting credit for how it brings us together. So Preacher was brought on to help communicate a surprising piece of data the company uncovered—that every Netflix member shares 6 shows with any other member in the world. Our OOH, digital, and social campaign didn't just tell people they're connected. Instead, we invited them to find the shows they had in common with others in the places they are most in need of a conversation-starter. From the awkward confines of bars, taxi cabs, bathrooms, airplanes, and subway cars, we got people talking to each other.

Art Director: Eddy Allen, Josh Stolz
Design: Anna McCaleb, Nate James
Copywriting: Matt Klugmann. Susannah Sodergren
Production Design: Jenna Krakenberger, Tamara Stoddard